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Nurturing leads: the secret is CRM

By 4th December 2016 No Comments

Lead nurturing can be extremely delicate. A successful program often involves multiple channels and a vast array of customer data. But nurturing leads doesn’t have to be a time-consuming and strenuous process. Our friends at Dotmailer have put together a best practice guide which provides tactics for implementing a manageable yet effective multichannel lead nurture strategy. Key takeaways:

  • Explore the 6 channels to consider when devising your strategy
  • Master the 7 key techniques for effective lead nurturing
  • Learn the 7 most common mistakes when nurturing leads
  • Gain insight from a top brand’s successful and ongoing campaign
Nurturing leads: the secret is in CRM. Best Practice Guide (PDF)